Vecta's Message to the Woodcutter
30/Oct/09
(Business)
Vecta’s message to the woodcutter
A woodcutter was deep in the forest
working like crazy sawing tree trunks into pieces. A sales man arrived
and asked the woodcutter; why are you working so hard. The woodcutter
shouted back (without stopping his sawing) I am behind schedule; I need
to work all night to catch up. The salesman said in reply; your saw is
too blunt, I have got a chainsaw here.
The woodcutter replied “No No… I’m way too busy!” “Must cut tree”
That story is classic in life! People are
too busy sweating their knackers off to figure out where they are on
the curve, and when to do something about the next stage. The problem
is, rather like the woodcutter, not taking time to freshen up the
business or change things that aren’t working. But that’s where we come
in. We can give you a chainsaw without the whole business taking time
out.
Every now and again it’s good to get some
outside help to get the business back on track, don’t keep sweating
over the same blunt saw…imagine what a nice shiny new chainsaw would do
to that pesky wood!!
Vecta’s Sales Intelligence software is the
chainsaw that will increase your sales without you having to
re-engineer your business.
Sales Intelligence
Successful sales depend on identifying the
right opportunities and delivering the right package. All the
information needed to find these opportunities and make the right deals
is somewhere within your company’s databases. A sales intelligence
solution will automate the extraction of this knowledge and deliver it
to the sales troops.
Sales intelligence software monitors and
analyses the buying patterns of customers by drawing data from existing
accounts and enterprise software. Irregularities, and other trends in
customer spending, trigger alerts that translate into sales leads
delivered straight to the relevant sales representatives. The result is
an increased share of customer spend, higher
profitability, improved customer retention and increased marketing
response.
Companies that have implemented sales intelligence solutions
regularly report a return on investment of 20 to 30 percent.
So Vecta’s message to the woodcutter is “Get a chainsaw”