Hello,

I'm the senior partner in my small but neat wordsmithing business. Starting as a journalist, I've gained wide-ranging experience in writing just about anything that a business needs - from simple editing tasks through case studies to direct mail, brochures, Web copy and data sheets. Secrets of success in this business are, I believe:

- listening and asking questions until you understand exactly what your client is selling, who they want to sell it to, and how they want to take prospects through the process to final sale

- ensuring clarity of messages and simplicity of language

- matching the length and style of copy with the project (no replicating full brochures as web pages!)

- delivering on time and to budget

Companies that have used my work include Dell, Oracle, Sun Microsystems, Tate & Lyle, IBM, Orange, BT and many medium-sized businesses. Yes, I do have special skills in the IT arena, but I am more than happy to talk to you about your wordsmithing skills, whatever your needs.

Freelance writing has allowed me to continue working successfully while being there for my children as they have grown up. I would recommend it as a great work/life balance, if you can do it!