"I know what I do - but I find it hard to communicate the facts in writing or verbally to my intended audience"
Does the above sentence describe you?
Well
if words (written or spoken) aren't necessarily your best friends then
worry no more....My name is James Pogson and I'm a Professional Writer
and Public Speaker/Performance Presenter.
'Delivering your written and spoken communication in a manner your intended audience truly understands and will respond to.
- Creative, Clear and Compelling Communication
I produce Words that Sell not just
tell.
Professional Copywriting and Public Speaking with a Creative Edge - so that it's emotionally compelling and memorable.
So
I’m here to spread the word about the
Word!
If
you’re in Business – you’re involved in Selling. Whatever you do
– don’t Sell yourself
short.
I
help people and businesses to help
themselves.
How?
By understanding what it is you do - what it is you sell and what it
is your customer's purchase.
This means
discovering your Corporate Narrative, Your Story - it's a Holistic Process that will
enhance your image, increase your efficiency, increase your response
rates, sales and profits!
But dont forget
your audience -
whether they be your customers or your employees. They don't always Buy what you
think you Sell...
You
may have a fantastic product or service – you’ve
seen a genuine gap in the market and want to make contact with your
intended audience – but how do you communicate with
them?
How
do you get that message across - delivering nothing but the benefits to
your prospect in such a way that it relates to their particular needs
and desires – and they become a
customer…?
The
language has to be right.
That’s where I come
in.
I’ve
been a Professional
Writer now for more than 20 years (don’t be fooled by my picture folks
– that’s just good genes!).
Having written, produced
and developed ideas for independent companies, the media (including the
BBC) and the Department of Trade and Industry during that time
– I think I’m quite used to Selling Words - creating the type of Story people Buy into.
The Written Word
Your Sales and Marketing
literature
represents you once it’s in front of your
prospects and customers.
How
many times have you met great people, enjoyed speaking to them (or hear
them talk), taken away or received any literature from them and
thought……."hang on a
minute – this doesn’t feel right – I
can’t relate to this material – I don’t
understand it – What’s in it for me? –
Why is this all about him and nothing of interest to me?"
If
your literature talks about you and not
about them – Houston, you have
a
problem!
My
Professional Business Writing Service covers – Marketing
Brochures, Corporate Image Packages, Direct Mail Campaigns, Advertising
and Web Copy/Content, Newsletters, Video/CD Rom Scripting, Articles,
Press Releases, Books, pamphlets Reports and Editorials.
Any written material you require for you or
your business – I’m even a Ghost-Writer –
that means I’ll write a book, article or report for you and
you’re credited as the author – not
me!
If
you need it written with the right style, tone and voice –
contact James Pogson.
The Spoken Word
We’ve all heard the number one
fear is supposed to be speaking in public. You have to talk when you network
– the 60 second introduction, the 10 minute
presentation. How about
being asked to deliver a key note speech, seminar or training
session?
Every time you stand up to speak
(present yourself and/or your business) in public –
you’re giving a
performance.
Remember I mentioned I was a
Spoken
Word Artist – that’s a Performance-Presentation.
See
the
connection?
I Wrote, Produced and Performed my own One Man Show at The Birmingham
Hippodrome, using a PowerPoint Presentation (it wasn’t death
by PowerPoint I can assure you).
What
did I do?
Deliver a one hour Performance-Presentation in front of a packed audience…..three
times.
I used the Spoken
Word.
I told a Compelling Story.
Using Performance Arts based
techniques I’ve learnt and practiced for 20 years –
I can help you with your Speaking Engagements, Seminars, Workshops,
Speeches, Lectures, Presentations – even your 60 second
presentations.
If
you require Coaching, adequate rehearsal time or someone to write it or
help you place it in the right order – contact me
– a Writer and Performer enabling you to deliver a Creative, Clear, Compelling Message to your
audience.
It Begins with a Story
Whether you’re delivering
words on a page/screen or from your mouth – you’re
telling a Story.
Stories require structure –
it’s a Craft.
Most
people recognise a good story or a bad story – but not
everyone knows how
to construct a Good Story.
When
you introduce yourself to someone – you’re telling
a Story. When you explain
what it is you do – that’s a story about your
occupation.
An
annual report is a story about a year in the life of that
organisation.
A
sales letter is a story attempting to persuade people to buy from
you.
Your
business is only as strong as the story you sell to
your customers.
Doesn’t your product or service deserve eloquent
presentation?
I’m
your Corporate
and Business Storyteller people – a
Salesperson behind a computer
keyboard.
A Persuasive
Story-Seller
An Informative/Educative
Storyteller
All
of your written and spoken word modes of
delivery involve not just
storytelling, but story-selling.
I’m
on a mission
– Redefining
the Power of
the Written and Spoken Word in the Sales and Marketing
Arena.
Want
to know more about the process, service and techniques –
please get in touch.
Let's Tell Your Story.
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